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Daniel Ignatius Lee, portrait, Melbourne

Daniel Ignatius Lee.

Designer, front-end & back-end developer and former CTO — fluent across the full stack of tools a modern business actually runs on, from the browser to the database.

RoleDesign & Technology
SeniorityLead / Head of
BasedMelbourne · Australia
RightsAU — Full
ModeOn-site · Hybrid · Remote
15+
Years
In design & technology
20+
SaaS platforms
Owned & integrated
11+
Clients & brands
Incl. Omnicom, McDonald's
5
Disciplines
Design · Front-end · Ops · Ecom · CRM
01 — Profile

A senior operator,
still a maker.

Strategically-led communications designer, full-stack developer, and former Chief Technology Officer with an eye for detail. Owned cloud infrastructure, productivity, e-commerce, CRM, finance and marketing systems end to end. Equally at home in UXPin prototyping flows, in the terminal, co-ordinating external development partners, or in a vendor contract negotiation.

02 — Experience

Selected roles.

A short list — three roles that best represent how I build, ship and scale.

'22 — Now 4+ years Full time

Chief Technology Officer

Hawker Brownlow Digital — Melbourne, AU

Owned the full technology stack of a lean, modern business — from cloud tenancy and mailboxes through to storefront, payments, CRM and finance. Vendor-agnostic operator who prefers boring, reliable tools connected thoughtfully.

  • Ran Microsoft Azure tenancy, Entra ID and Office 365 — mailboxes, SSO, SSL certificates, backups and security posture.
  • Managed hosting and domain portfolios across Azure, GoDaddy and Crazy Domains; DNS, cPanel and zero-downtime migrations.
  • Designed and shipped the Squarespace and Shopify storefronts; integrated Square Payments sync with Xero for easy event reconciliation.
  • Integrated the Xero API into our flagship learning platform so users could purchase subscriptions in-app — no storefront round-trip.
  • Deployed Close CRM for sales, support and learning specialists; connected Shopify to Mailchimp for lifecycle marketing and EDM design.
  • Built Zapier automations: landing-page leads into Google Sheets & Close, auto-assigned to reps, with Slack + email notifications on every new lead.
  • Ran engineering in GitHub — protected branches, CI, PR review; connected to Azure for continuous deployment.
  • Led ST4S security assessment to meet the national schools privacy & security framework across AU / NZ; commissioned external penetration testing with trusted partners.
  • Secured government grant funding for a technology initiative; successfully led tender as an Advanced Supplier and online learning tool to the NSW Government for educational schools, teaching and learning.
  • Used AI tools — ChatGPT, Claude, Midjourney and Nano Banana — to accelerate draft development, ideation and asset exploration for K–12 learning materials, with curriculum alignment and human editorial oversight.
CTO Azure · O365 Shopify · Square Close · Mailchimp Xero · Zapier
'12 — '22 ~10 years Full time

Senior Web Designer & Developer

Hawker Brownlow Education — Melbourne, AU

Led end-to-end design and front-end development across education platforms. Took products from user research, customer journey maps and UXPin wireframes & prototypes through to visual design, CMS build, delivery and post-launch optimisation — working Agile alongside engineering.

  • Designed and shipped CARS & STARS Online & CAMS & STAMS Online — K–Y12 reading comprehension and numeracy programs used by 500k+ students and 25k+ educators across Australia & New Zealand. Digital Placement Guides, Assessments & Reports, built Agile with regular release cycles.
  • Mapped teacher & student customer journeys end-to-end; turned them into UXPin wireframes and interactive prototypes for usability testing before build.
  • Improved the usability and refreshed the UI/UX of the BRIGANCE® Online Management System — a widely used early-childhood developmental screening tool (birth – 7 yrs) used by nurses, health professionals, educators and paediatricians to identify delays, recognise giftedness and support school readiness in 10–15 minutes. Deployed across Victorian maternal health services and pre-primary settings.
  • Optimised the platforms using Microsoft Clarity and Google Analytics — heatmaps, session replays and funnel analysis to guide redesign sprints.
  • Designed and built the Friendly Schools digital Map-the-Gap reflection tool and online survey with researchers at the Telethon Kids Institute, helping schools assess wellbeing, anti-bullying and whole-school capacity across six core areas.
  • Designed and released HBE's first early-childhood app: Black Sheep — a timeless children's rhyme with audio, letting kids learn through listening and reading alongside original illustrations.
  • Established the front-end standards, design language and accessibility baseline for the product suite — sustaining WCAG 2.x conformance across releases.
Ed-tech Product Design · HCI UXPin · Agile WCAG 2.x Front-end · Back-end Analytics
'21 — '24 Independent Research collaboration

Independent Research Collaboration

RMIT University — Melbourne / Remote

Contributed to the My Baby Now app with backend AI and analytics capabilities to support maternity and child health researchers.

Research AI · Analytics Health-tech
'09 — '11 ~2 years Agency

Webmaster

Tribal DDB · Omnicom — Singapore

Built Rich Internet Applications and websites at one of the world's largest advertising groups. Worked on multiple flagship campaigns for international brands.

  • Tourism Australia — built the Great Australian Road Trips promotional campaign site as a rich interactive brand experience.
  • Crowne Plaza Hotels & Resorts — built the Wedding Promises Experience, including an interactive wedding budget calculator and customisable wedding event journey.
  • McDonald's Singapore — delivered digital work for the Open Doors campaign.
  • Additional digital work for Ministry of Health, DBS Bank and Johnson & Johnson.
Omnicom Campaigns Front-end
03 — Impact

What changed
on my watch.

Twelve concrete outcomes — the kind of things that show up in a board pack, not a portfolio. Reach, revenue, security, standards and shipped product.

01Reach
500k+

Students on CARS & STARS Online

Designed & shipped the K–Y12 reading comprehension and numeracy platform now used by 500k+ students and 25k+ educators across Australia & New Zealand.

02Government
NSW

Advanced Supplier — tender won

Led the tender that secured NSW Government Advanced Supplier status for schools, teaching and learning — plus grant funding for a technology initiative.

03Revenue
2×

Storefronts + in-app commerce

Ran Squarespace, Shopify and Square alongside the in-app subscription flow — a connected commerce stack with Xero as the source of truth.

04Research
Health·Ed

Research-led digital tools

Designed and improved research-driven digital tools across education and health — including Friendly Schools Map-the-Gap with Telethon Kids Institute, UI/UX improvements to BRIGANCE®, and backend AI + analytics work on RMIT University's My Baby Now app for maternity and child health researchers.

05Accessibility
WCAG·2

Inclusive by default

Held the product suite to WCAG 2.x conformance across every release — accessibility baked into the design language, components and front-end standards, not bolted on.

06Security
ST4S

Nationally assessed & pen-tested

Passed the ST4S schools privacy & security assessment for AU / NZ; commissioned third-party penetration testing and closed findings.

07Design System
1·suite

Front-end standards, unified

Established the design language, component library and front-end standards the entire product suite runs on — consistent UI, quicker ship cycles.

08Partners
Ext·

External vendors co-ordinated

Scoped, briefed and co-ordinated external engineering, security and design partners — contracts to delivery — to extend the in-house team's reach.

09Optimisation
Data-led

Redesign sprints on Clarity + GA

Heatmaps, session replays and funnel analysis from Microsoft Clarity and Google Analytics drove each redesign sprint — evidence-based iteration, not opinion.

10Commerce
In·app

Subscriptions via Xero API

Integrated the Xero API into the flagship learning platform so users could buy subscriptions in-app — cutting the storefront detour and lifting conversion.

11Automation
Minutes

Lead routing, end to end

Landing-page capture → Google Sheets → Close CRM → auto-assigned rep with Slack & email alerts. Fresh leads worked inside minutes, not days.

12Engineering
0·dt

Zero-downtime migrations

Moved domains, DNS and hosting across Azure, GoDaddy and Crazy Domains without a single customer-visible outage.

04 — Stack

Platforms owned
end to end.

A partial list — the tools I've personally administered, integrated and trained teams on. Happy to add more on request; this is a working CV, not an exhaustive one.

ICloud & Infra

  • Microsoft AzureOwner
  • Office 365Admin
  • Entra ID / SSOAdmin
  • cPanel HostingOwner
  • Domains & DNSOwner
  • Mailboxes & MXAdmin
  • GitHubOwner

IICommerce & Web

  • ShopifyDesigner
  • SquarespaceDesigner
  • Square PaymentsAdmin
  • HTML · CSS · JSNative
  • PHP · WordPressDev
  • UXPinDesigner
  • WCAG 2.xConformant

IIICRM & Marketing

  • Close CRMAdmin
  • MailchimpDesigner
  • EDM DesignLead
  • ZapierBuilder
  • Landing pagesDesigner
  • AnalyticsReader
  • Segment / listsOperator

IVFinance & Ops

  • XeroOwner
  • Square · PaymentsOwner
  • ReconciliationDaily
  • Vendor mgmtLead
  • ProcurementLead
  • Docs & SOPsAuthor
  • Security postureOwner

* A longer, exhaustive list is available on request — including niche tools, versions and certifications.

05 — Education

School years.

A quick summary. Full academic history and references are available in the longer-form CV.

2011 — 2012

Bachelor of Information Technology & Systems

Monash University — Melbourne, AU

Specialising in Internet Systems. Awarded the Faculty of Information Technology Merit Scholarship, invited to join the Golden Key International Honour Society, and a member of the Australian Computer Society (ACS).

2006 — 2009

Diploma, Internet & Multimedia Development

Temasek Polytechnic — Singapore

Graduated with Merit, named to the Temasek Polytechnic Honours List, and placed on the Director's List in 2007 and 2008.

2008

Adobe Certified Associate

Adobe Systems Incorporated

Certified across Adobe Creative Suite 3.

2009

The Superior Service Award

Up Your Service! College — Singapore

Awarded by Ron Kaufman, founder of Up Your Service! College.

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